Vegas Kings Develops 2 Exclusive Branded Slots in partnership with FASHION TV GAMING GROUP and BETCONSTRUCT

Malta – June 2nd, 2020: FashionTV Gaming Group, the global exclusive iGaming licensor of FashionTV, the world’s foremost fashion and luxury lifestyle TV channel, with over 2 billion viewers from around the world, in partnership with the gaming giant and award winning BetConstruct, closed the triangle this month by seeking out and partnering with the international iGaming Design and Development experts Vegas Kings, to launch a unique line of innovative, branded slots.

The cooperation sees FashionTV’s unique aesthetic transformed into two thrilling branded games that penetrate the competitive slot market in a unique and glamorous way. Bridging the gap between the high fashion and lifestyle world and online gaming, the games use FashionTV
in-house themes in a fun and exciting manner.

Hitting the catwalk first is ‘Fashion Secrets’, where players enter the glamorous catwalk arena accompanied by gorgeous models on a journey into the FASHION TV GAMING WORLD.

They then embark on a luxury trip in ‘World of Diamonds’, visiting diamond-studded, iconic landmarks, collecting rewards along the way.

“We are so happy and excited about the launch of these games. Working with a huge global brand such as Fashion TV Gaming Group is both an honor and a privilege. We can’t wait to see the reception of these 2 unique and inspiring games that are now a part of the “FASHION TV GAMING WORLD”, said Stuart Allen, Managing Director at Vegas Kings.

FashionTV Gaming Group COO, Shai Kaplun, added:
“We are proud to see more instant bestsellers join the ever-growing FASHION TV GAMING WORLD and get exposed to billions worldwide, creating new growth engines for online gaming leaders.

We’d like to thank the teams at BetConstruct and Vegas Kings for continuing to execute on a high level for the FashionTV brand identity and vision.”

Betconstruct COO, Harutyun Hambardzumyan mentioned:
“This is a very fruitful collaboration. FashionTV Gaming Group never fails to inspire us, both concept- and design-wise. And this time our partner Vegas Kings took part in this joint venture too. As a result, the games developer brought out two stylish slot games to contribute to the megabrand’s luxurious collection and deliver an outstanding gaming experience to worldwide players and lovers of FashionTV Gaming Group.”

About FashionTV Gaming Group

FashionTV Gaming Group (FTVGG) is the exclusive licensor for the global FashionTV brand for the iGaming industry. Through its unique ‘brand to business’ model, FTVGG grants a limited number of licenses to a select group of leading iGaming companies, to create, launch and run their own FashionTV-branded games and websites, joining the “FASHION TV GAMING WORLD”

Backed by the TV Giant, with access to the extensive FashionTV archives, FTVGG partners draw on countless storylines to create innovative new concepts, with proven appeal. From branded slots, arcade and table games, to sports betting, live casino games, Lotto and Bingo games, Skill Games, branded iGaming websites and more, FashionTV-branded gaming products harness the global appeal of this megabrand to deliver valuable new revenue streams and growth engines across verticals.

About BetConstruct:

BetConstruct is a global, award-winning technology and services provider leader, for the online and land-based gaming industry. BetConstruct’s innovative and proven offerings include Online and Retails Sportsbook, Classic Casino and Virtual Reality RNG & Live Casinos, Poker, Skill Games, Fantasy Sports, Social Gaming Platform, Sports Data Solutions and more – all ready to be launched and managed through SpringBME, its pioneering Business Management Environment.

About Vegas Kings:

Vegas Kings is the most experienced Web Design and Development Agency that exclusively services the iGaming Industry. We have been in operation since 1998 and have successfully serviced over 100 online gaming brands across all verticals including Casino, Sports, Bingo and Poker. Based on our long-time understanding of the industry, we found the right formula to design and develop user experiences that truly convert.


Vegas Kings Shortlisted For Two Categories In EGR North American Awards 2020

It is a huge honor that Vegas Kings has yet again, for the 2nd year running, been shortlisted for the finals for the EGR North American Awards 2020.

Vegas Kings have been shortlisted for the Acquisition and Retention Partner category and the Sports Betting Supplier Category.

Vegas Kings has been working diligently in the regulated American market for a number of years assisting and helping many of the top brands such as Resorts Casino and Mohegan Sun, Rushstreet / Betrivers, Golden Nugget, Bet America to name only a few.

We would also like to thank and show appreciation to our staff that are amazing at what they produce who without them, we wouldn’t find ourselves in this position.


Vegas Kings Proudly Redesigns Digitain’s B2B Website

Digitain, undoubtedly one of the leading sports betting and casino platform providers engages with Vegas Kings, the exclusive iGaming design and development agency, to redesign their corporate website and assist the brand in communicating a more direct lead / conversion orientated site whilst making it more effective and easier for the user to get in touch and make meetings for conferences and new business alike.

A fully bespoke Responsive website design was delivered and launched in record time just before ICE London 2020.

Vegas Kings was commissioned to conceptualize the new look / feel and art direction to carry the brand’s new 2020 vision.

Redesigning the entire website for desktop and mobile responsive formats, Vegas Kings managed to communicate the companies state of the art technology, trading tools and ground-breaking strategies.

Digitain’s new website is live and can be seen here:

“It’s always a complicated task when you’re dealing with an already established powerhouse and strong brand such as Digitain. Finding new and innovative ways to elevate the brand further and helping to bring the clients vision into reality is always a fun and exciting challenge for us, one which I think we managed to deliver well” – Stuart Allen – Managing Director of Vegas Kings

“We’re thrilled with the work Vegas Kings have done to support us in launching our new website. As a global platform provider, our online presence is our calling card to our customers around the world, and thanks to Vegas Kings hard work; the final product is exemplary. We would be happy to recommend Vegas Kings to anyone.” – Lilit Azatyan – Head of B2B Marketing at Digitain.

About Digitain: (

Digitain is a sportsbook and casino platform provider offering best of breed turn-key and white-label solutions. The company’s primary focus is on the regulated European market, with ambitious plans to expand its geographical footprint into the Americas and Asia. It employs more than 400 of the brightest trading minds in the gaming industry (part of a wider workforce of over 1,700 staff) with the aim of providing a one-stop-shop for its customers. The multi-channel Digitain Gaming Platform allows operators to plug-in sportsbook, casino, live dealer and virtual sports modules, and includes an integrated payment gateway, bonus engine, CRM system and dedicated customer support. Its sportsbook product covers 65 sports, taking in 7,500 leagues, and offers more than 3,000 betting markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

About Vegas Kings: (

Vegas Kings is the most experienced Web Design and Development Agency that exclusively services the iGaming Industry. We have been in operation since 1998 and have successfully serviced over 100 online gaming brands across all verticals including Casino, Sports, Bingo and Poker. Based on our long-time understanding of the industry, we found the right formula to design and develop user experiences that truly convert.


Vegas Kings is looking for a Junior – Mid-Weight SEO Specialist

Vegas Kings is looking for a SEO guru to join our team in Cape Town.

We are looking for someone that has a keen interest in iGaming and sports and has the knowledge in building seo strategies and deployment.

The Role: 

  • Will work closely with the development and digital team.
  • Develop and implement link building strategy.
  • Conceptualise, create and execute complete, effective content strategies.
  • Monitor and react to current SEO performance against targets.
  • Research and implement search engine optimization recommendations.
  • Provide site/page speed recommendations.
  • Work enthusiastically and proactively with the team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Continually stay up to date on all relevant changes that affect the field of SEO.

Minimum Requirements:

  • 2+ years working in a marketing company and/or digital agency.
  • 2+ years experience in the field of SEO.
  • Experience working with various SEO tools (such as SEMRush, Screaming Frog & AHrefs).
  • Experience with HTML, CSS & JS.
  • High proficiency in Google Search Console & Webmaster Tools (GA certified).
  • Proven record of successful link building and content strategies.
  • Experience working to deadlines and targets.

Please send your CV to to apply

VK Full Stack Developer

Vegas Kings is looking for a Full Stack Developer

Vegas Kings is looking for a Full House/Stack Developer to join our team in Cape Town,

We are looking for someone to come champion our back-end department and grow with the business, developing, managing and building Power projects. 

Essential skills: 

  • HTML and HTML5, CSS and CSS3, JS and its libraries for basic UI design.
  • AJAX/JSON for dynamic UI.
  • Frontend frameworks like js, react.js
  • Responsive designand cross-browser compatibility
  • Server side languages and frameworks like PHP, js, ROR, Django, etc
  • Servers like Apache, nginx, etc.
  • Databases (both NoSQLand RDBMS)
  • Knowledge of both development and production environments
  • Test Driven Development a.k.a. TDD
  • Virtualization and sandboxing

Other Important skills:

  • Hybrid development skills like android/iOS app development
  • UI/UX design

Minimum 3 years web development experience.

Please send your CV to to apply

Bet Construct and Vegas Kings

BetConstruct strikes a partnership with Vegas Kings

Vegas Kings offer front-end development based on BetConstruct API and create 2 games using SlotBuilder.

For BetConstruct partner operators Vegas Kings offers custom front-end development. Experienced in gaming design the company will help the operators to launch their website with the bespoke design using BetConstruct’s APIs.

Aside from that, utilizing BetConstruct’s SlotBuilder, the creative gaming designer Vegas Kings put together two exciting games. Configuring the playlines, symbols and reels through SlotBuilder, the brand put forward two authentic HTML5 games, Bling Spins and Soccer Shootout. Both slots have already made it to BetConstruct’s vast catalogue of casino games.

Ashley Adir, CEO of Vegas Kings, commented, “Thanks to BetConstruct for giving Vegas Kings the amazing opportunity to work on the SlotBuilder platform. We were surprised at how easy, user-friendly and intuitive it was to build 2 games for the African Market and working with BetConstruct as a partner made the process extremely smooth and efficient.”

“SlotBuilder is created to provide freedom and artistry for anyone who wants to design their dream slots. We are very happy that so many companies had an outstanding experience with it. And now we gladly welcome creative minds of Vegas Kings with their games that are going to hit the top charts,” says Edgar Mkrtchyan, Gaming Group Product Manager of BetConstruct.



At the Beginning (May – 14, 2018)

May 14, 2018, will always be a memorable day for sports betting in the United States. It was the day the Supreme Court of the United States ruled that the Professional and Amateur Sports Protection Act (PASPA) was unconstitutional and, in striking it down, opened the way for legalized sports betting to take place in all 50 of its states.

Prior to this, only Nevada, Delaware, Montana and Oregon were not prevented by PASPA from allowing commercial sports bookmakers to operate in their states – this because sports betting had been taking place within their jurisdictions for a minimum of 10 years at the time that PASPA was brought into play and they were thus legally entitled to apply for immunity.
Writing on behalf of the majority that voted 7-2 for the demise of PASPA, Justice Samuel Alito said: “The legalization of sports gambling requires an important policy choice, but the choice is not ours to make.

“Congress can regulate sports gambling directly, but if it elects not to do so, each State is free to act on its own.

“Our job is to interpret the law Congress has enacted and decided whether it is consistent with the Constitution. PASPA is not.”

New Jersey, the state that had fought tooth and nail in the courts to end PASPA’s 28-year reign, was appropriately the first of the 46 US states not exempted from the old act to make sports betting legal.
Read more


Vegas Kings renews Digital Creative Retainer with Resorts Casino and Mohegan Sun.

Working closely with one of the leading regulated online casinos in New Jersey, Vegas Kings have been managing all Resorts Digital Gaming’s online and offline creatives for the last 2.5 years and have recently secured a further 12-month retainer contract to continue providing a full tiered service to both and

“We are very excited and proud to continue our close working relationship with the Resorts Digital Gaming Team. Both brands are gaining great market share within the New Jersey online market and the additional value that VK brings to the table is helping pave the way for both services to be at the forefront of the industry” says Ashley Adir CEO of Vegas Kings.

Vegas Kings handles all the daily Creative and Web Development requests ranging from Online Acquisition Banner Creatives, Social Media Adverts, HTML Mailers, Video Production promoting new games to full HD TV adverts, Billboards and Website Back-end Development.

“We love working with Vegas Kings and were so excited and thrilled to sign another year with them. Without them, being one of the leading operators in NJ would not be possible” says  Ed Andrewes, Owner of EAGCC, lead consultant to Resorts Digital Gaming, LLC.


Vegas Kings hand-picked to design and develop Sun International’s new Sportsbook.

After Sun International Limited signed a multi-year agreement with Bede Limited and Kambi Group plc in late 2017 to provide its premium Sportsbook and technology service, Vegas Kings were soon sought after to implement the design and development of their new Sunbet Sportsbook due to their advanced knowledge and expertise in sports betting UX/UI design.

Sunbet (, one of South Africa’s leading Sportsbooks, offers  a number of exciting features and rewards now available to Sunbet customers which include Action Bets, a dramatic increase in Live in-Play events as well as a Cash Out feature.

The new features are detailed below:

  • Action Bets: This new feature, a first in South Africa is frequently described as Live in-Play betting on steroids, customers are able to bet on decisive moments such as the next point, scoring method or throw-in while an event is live. These bets are available for a very short timeframe with bets resulted within minutes.
  • Cash Out: Customers have the opportunity of cashing out on selected bets, this gives the customer an ideal opportunity of taking matters into their own hands. This feature allows the customer to take an early payout before an event has concluded. The green cash out notification in the bet card indicates that this particular feature is available on the selected bet.
  • Live in-Play events: Sunbet now offers customers access to over 100,000 Live in-Play events annually, giving them more betting opportunities as well as additional markets to bet on.
  • Brand new rewards: Sunbet now offers a great selection of brand new rewards that include odds boosts and profit boosts among others, which are designed to make the sports betting experience all the more rewarding.

Vegas Kings Web Design and Development Agency, leaders in the worldwide online iGaming industry, were a perfect fit to ensure the new Sunbet Sportsbook was delivered both on time and to the high expectations of both Sun International and its customers.

Keeping the site in-line with the new trends in Sportsbooks but giving it a unique and clean look and feel, the new Sunbet website is assured to elevate the brand and excite all its players, existing and new.

Working very closely and in conjunction with the Adobe Development Team, Vegas Kings designed a fully mobile responsive site including the full HTML coding of the entire site to ensure what was approved in the design phase was implemented in the correct fashion.

“We were asked not to stray too far away from the old look and feel, to create a new fresh and vibrant Sports betting site under extremely tight deadlines, which we feel we have accomplished.

Designing and developing a new site as big as Sunbet took a lot of focus with fine attention to detail in order to get it to the level that we and Sun International are accustomed too.

We are appreciative that Sunbet trusted the Vegas Kings Agency and we thoroughly enjoyed the working process with all the various teams involved” – Ashley Adir, CEO of Vegas Kings.

Martin Sack, Group Manager for Online Business Development at Sun International added: “ Vegas Kings have assisted Sunbet in creating an exciting upgrade to its sportsbook offering .The new Sunbet site is world class by any standard and it was a pleasure working with such skilled design professionals”.

For further information, please contact:

Vegas Kings:
Ashley Adir, CEO

Sun International:
Martin Sack, Group Manager: Online Business Development

About Vegas Kings:
Vegas Kings is the most experienced Web Design and Development Agency that exclusively services the iGaming Industry. We have been in operation since 1998 and have successfully serviced hundreds of gaming brands across all verticals including Casino, Sports, Bingo and Poker. Through our years of experience we have found the formula to design and develop user experiences that truly convert.

About Sun International:
Sun International is one of South Africa’s largest tourism, leisure and gaming groups with a diverse portfolio of world-class resorts, luxury five-star hotels and contemporary, well-located casinos. The group, which pioneered gaming in southern Africa in the 1970s, continues to be the leader in the field. It also sets the standard for hosting large-scale international and local events.

Sun International has a presence in Latin America that began with the opening of the Monticello Grand Casino in Chile in 2008. Following a merger with Dream S.A. (Dreams), Sun International is now the largest gaming company in Latin America with operations in Chile, Peru and Panama.

In 2013, the company launched its sports betting platform, Sunbet.


Vegas Kings shortlisted for The 2018 EGR North American Awards

“We are so proud of our team to be shortlisted for the EGR North American Awards in the Acquisition and Retention Partner category! We would like to take this opportunity to thank all our amazing clients for their support and wish the rest of the applicants the best success too” comments Ashley Adir, CEO of Vegas Kings.

The EGR North American Awards celebrates leading operators and service providers who have shown outstanding performance and innovation.

The Acquisition and Retention Partner award will be given to the company which has excelled as a marketing partner to iGaming operators, being judged on services delivered, innovative strategies and proven ROI.

Also shortlisted for a multitude of categories from Best Mobile product, Best Casino Operator and Operator of the year as well as Best Product innovation are some of Vegas Kings’ clients and we are so delighted that they have all been nominated for such a prestigious category award.

Since Vegas Kings received a vendor registered supplier certificate in New Jersey in 2015, we have been hard at work assisting our clients to build their brands in this new regulated market. It’s also a very exciting time in the US at the moment with the Sportsbetting world opening up in regards to licensing and regulation and we feel that we are in a perfect position to assist all those that are searching for the best and most knowledgeable team in launching their sports verticals.

Winners of the EGR North America Awards will be announced on Tuesday June 26, 2018 at the Le Meridien Philadelphia in Pennsylvania.