Vegas Kings hand-picked to design and develop Sun International’s new Sunbet.co.za Sportsbook.

After Sun International Limited signed a multi-year agreement with Bede Limited and Kambi Group plc in late 2017 to provide its premium Sportsbook and technology service, Vegas Kings were soon sought after to implement the design and development of their new Sunbet Sportsbook due to their advanced knowledge and expertise in sports betting UX/UI design.

Sunbet (www.sunbet.co.za), one of South Africa’s leading Sportsbooks, offers  a number of exciting features and rewards now available to Sunbet customers which include Action Bets, a dramatic increase in Live in-Play events as well as a Cash Out feature.

The new features are detailed below:

  • Action Bets: This new feature, a first in South Africa is frequently described as Live in-Play betting on steroids, customers are able to bet on decisive moments such as the next point, scoring method or throw-in while an event is live. These bets are available for a very short timeframe with bets resulted within minutes.
  • Cash Out: Customers have the opportunity of cashing out on selected bets, this gives the customer an ideal opportunity of taking matters into their own hands. This feature allows the customer to take an early payout before an event has concluded. The green cash out notification in the bet card indicates that this particular feature is available on the selected bet.
  • Live in-Play events: Sunbet now offers customers access to over 100,000 Live in-Play events annually, giving them more betting opportunities as well as additional markets to bet on.
  • Brand new rewards: Sunbet now offers a great selection of brand new rewards that include odds boosts and profit boosts among others, which are designed to make the sports betting experience all the more rewarding.

Vegas Kings Web Design and Development Agency, leaders in the worldwide online iGaming industry, were a perfect fit to ensure the new Sunbet Sportsbook was delivered both on time and to the high expectations of both Sun International and its customers.

Keeping the site in-line with the new trends in Sportsbooks but giving it a unique and clean look and feel, the new Sunbet website is assured to elevate the brand and excite all its players, existing and new.

Working very closely and in conjunction with the Adobe Development Team, Vegas Kings designed a fully mobile responsive site including the full HTML coding of the entire site to ensure what was approved in the design phase was implemented in the correct fashion.

“We were asked not to stray too far away from the old look and feel, to create a new fresh and vibrant Sports betting site under extremely tight deadlines, which we feel we have accomplished.

Designing and developing a new site as big as Sunbet took a lot of focus with fine attention to detail in order to get it to the level that we and Sun International are accustomed too.

We are appreciative that Sunbet trusted the Vegas Kings Agency and we thoroughly enjoyed the working process with all the various teams involved” – Ashley Adir, CEO of Vegas Kings.

Martin Sack, Group Manager for Online Business Development at Sun International added: “ Vegas Kings have assisted Sunbet in creating an exciting upgrade to its sportsbook offering .The new Sunbet site is world class by any standard and it was a pleasure working with such skilled design professionals”.

For further information, please contact:

Vegas Kings:
Ashley Adir, CEO

Sun International:
Martin Sack, Group Manager: Online Business Development

About Vegas Kings:
Vegas Kings is the most experienced Web Design and Development Agency that exclusively services the iGaming Industry. We have been in operation since 1998 and have successfully serviced hundreds of gaming brands across all verticals including Casino, Sports, Bingo and Poker. Through our years of experience we have found the formula to design and develop user experiences that truly convert.

About Sun International:
Sun International is one of South Africa’s largest tourism, leisure and gaming groups with a diverse portfolio of world-class resorts, luxury five-star hotels and contemporary, well-located casinos. The group, which pioneered gaming in southern Africa in the 1970s, continues to be the leader in the field. It also sets the standard for hosting large-scale international and local events.

Sun International has a presence in Latin America that began with the opening of the Monticello Grand Casino in Chile in 2008. Following a merger with Dream S.A. (Dreams), Sun International is now the largest gaming company in Latin America with operations in Chile, Peru and Panama.

In 2013, the company launched its sports betting platform, Sunbet.


Vegas Kings shortlisted for The 2018 EGR North American Awards

“We are so proud of our team to be shortlisted for the EGR North American Awards in the Acquisition and Retention Partner category! We would like to take this opportunity to thank all our amazing clients for their support and wish the rest of the applicants the best success too” comments Ashley Adir, CEO of Vegas Kings.

The EGR North American Awards celebrates leading operators and service providers who have shown outstanding performance and innovation.

The Acquisition and Retention Partner award will be given to the company which has excelled as a marketing partner to iGaming operators, being judged on services delivered, innovative strategies and proven ROI.

Also shortlisted for a multitude of categories from Best Mobile product, Best Casino Operator and Operator of the year as well as Best Product innovation are some of Vegas Kings’ clients and we are so delighted that they have all been nominated for such a prestigious category award.

Since Vegas Kings received a vendor registered supplier certificate in New Jersey in 2015, we have been hard at work assisting our clients to build their brands in this new regulated market. It’s also a very exciting time in the US at the moment with the Sportsbetting world opening up in regards to licensing and regulation and we feel that we are in a perfect position to assist all those that are searching for the best and most knowledgeable team in launching their sports verticals.

Winners of the EGR North America Awards will be announced on Tuesday June 26, 2018 at the Le Meridien Philadelphia in Pennsylvania.



Vegas Kings Proudly Sponsors GiGse Miami 2018

Between May 31 – June 1st 2018, a host of speakers and industry people will descend to Biltmore – Miami Florida.

Vegas Kings has the privilege of becoming a main sponsor at this year’s GiGse conference.

GiGse is a “must attend” event dedicated to the US gaming industry, giving operators, regulators and suppliers the ideal platform to network, learn and drive the industry forward.

“At present it’s an exciting time in the US due to the future regulation of Sports Betting. Being a vendor registered supplier in New Jersey, we already have a solid foothold in the emerging US market. With our expertise and vast knowledge of the iGaming and Sports Betting industry as a whole, we are in a primed position to offer all our US based clients the most experienced creative and development offering.” – Ashley Adir, CEO Vegas Kings.

If you would like to get in touch and meet the Vegas Kings team to discuss how we can assist, please reach out to ashley@vegaskings.com to set up meeting whilst we are at the show.


PBSA agrees Vegas Kings partnership for Bookie website

January 9, 2018 – The Peerplays Blockchain Standards Association (PBSA) has engaged iGaming creative agency Vegas Kings to build the website for the new blockchain betting exchange app, Bookie.

The Bookie website will go live during Q1 2018, ahead of the launch of the Bookie betting exchange app, which will follow later in the year. The website will allow users to download the Bookie app and connect with other members of the Bookie community.

Bookie will be the world’s first truly decentralized betting exchange, offering users a revolutionary new platform built upon absolute transparency by leveraging the power of the Peerplays blockchain.

As part of the agreement, Vegas Kings will also build the Bookie affiliate website, which will allow fully decentralized, on-chain marketing for Bookie.

Vegas Kings was selected for its extensive experience within the gaming sector, having spent more than 20 years working with clients including Betfair, Ladbrokes and BoyleSports.

PBSA president Jonathan Baha’i said: “To bring the vision of provable fairness to life, we needed to engage a world-class digital agency that shares our drive to create truly game-changing products. In Vegas Kings we have found exactly that.

“This project is not typical, and it demands not just igaming expertise but also a willingness to adapt to technologies that are at the cutting edge of the sector. We are confident that the final Bookie website will serve as an important step in our mission to redefine the very nature of betting exchanges.”

Vegas Kings CEO Ashley Adir added: “We have worked with many of the most successful brands in gaming over the past two decades, so we can recognize truly innovative products with the potential to shake up the whole sector.

“With this in mind, we are delighted to be involved with Bookie from the beginning. The team has ambitious plans and we will be using all our experience to ensure Bookie makes a splash when brought to market later this year.”


Vegas Kings becomes an EveryMatrix Gold Partner

After the successful launch, including design and integration of two EveryMatrix client’s websites; Vegas Kings becomes a proud Gold Certified Partner.

The Certified Partners Program initiative aims to improve website development and delivery for our clients that choose to take full ownership of their front-end by building their own website based on the EveryMatrix’s Web API. The program aims to help clients with better websites, delivered faster and ultimately benefits both EveryMatrix and our clients with more players and more business.

In order to become a Gold Partner, Vegas Kings needed to have three or more successful launches for casino only websites OR one or more successful launches for a Sports Web API website.

All Certified Partners must pass our rigorous certification process and meet our requirements for code quality, website performance, project management, communication and on time delivery.

“We believe it’s going to be a great partnership moving forward” says Ashley Adir, CEO of Vegas Kings.

Vegas Kings is the most experienced Web Design and Development Agency that exclusively services the iGaming Industry. We have been in operation since 1998 and have successfully serviced over 100 online gaming brands across all verticals including Casino, Sports, Bingo and Poker. Through our years of experience we have found the formula to design and develop user experiences that truly convert.

EveryMatrix is an independent company offering award-winning software solutions to the iGaming industry.


Vegas Kings Creative Director finalist in Igaming Idol Awards

With iGaming Idol doubling in size this year, the awards were opened up to a wider nomination, worldwide group.

Vegas Kings head designer Ricardo Avila was nominated to take part in the Igaming Idol Awards for the Design and User Experience Idol of the Year category.

Being nominated for this given category is an honor in itself.

In order to select a winner in each category, the judges were looking for individuals who excel in the following 4 criteria, within the category chosen:
• Understands the theory of your area of expertise
• Understands the “big picture” and how your role/function adds value to the organisation
• Able to give examples of improvements within your area and which was initiated by you
• Have a general interest and up-to-date knowledge of the industry in general and hot topics within your area

Ricardo was selected as one of the top 3 finalist nominees in the Design and User Experience Idol of the Year category which took place on the 26th Sept 2017.

We would like to take this opportunity to congratulate the winner of the category – Martin McDonald of Join Games, a new Software Casino Provider in Malta.


Middleweight Web Designer for Hire:

Vegas Kings is urgently looking for a full time, middleweight web designer to come join our growing team in Cape Town, South Africa.

The candidate should have all the necessary skills as a competent web designer, they should also be able to work in a high pressured and multi deadline, studio environment.

At least 3 years of experience in a commercial studio working with live client briefs is required.

Please make sure to submit your full CV along with as many portfolio work examples as possible.


  • A recent portfolio of work
  • Photoshop
  • Freehand/Illustrator
  • Dreamweaver
  • Flash/HTML5 Animation
  • HTML Coding
  • Illustration


  • Experience with integration on projects using JavaScript/ASP/PHP.
  • Responsive Development
  • Adobe After Effects
  • Flash ActionScript



Junior Digital Project Manager for Hire

Vegas Kings iGaming Creative Agency is searching for a junior project manager to join their evolving team.

Applicants must have a min of 2 years’ experience working within the digital space and managing multiple website design/development driven projects is a plus.

This is a great opportunity to grow your career in the digital project management space.

The role involves the following responsibilities:

  • Project Brief Development
  • Delivery of projects within scope and on time
  • Manage all project-related documentation
  • Run medium to large projects independently
  • Project manage various internal teams and external resources
  • Prepare and update project plans according to templates and our internal system
  • Plan, track, control and report on projects – process and budget
  • Project manage client relationships throughout the project

We require the following skills and experience:

  • Relevant degree or diploma
  • Experience in the online / digital environment managing website & design development projects
  • Team management skills
  • Client-facing – ability to communicate effectively and handle any problems that may arise
  • Interpersonal skills
  • Ability to solve problems
  • Knowledge of running and managing project management software with ‘SCRUM’ methodology

Candidates must send their CV to contact@vegaskings.com


Vegas Kings is looking for a Full Time Junior Web Designer

Vegas Kings is currently recruiting for a full time, Junior Web Designer based in our Cape Town office.

The candidate should be junior in terms of experience and have the ability to work on high pressure, exciting projects. Experience in web development and use of Photoshop, HTML, HTML5 and Flash is paramount. We work with some of the largest internet brands and are hoping to find the key person to inject extra flavour into our work.


– A recent portfolio of work

– Photoshop

– Freehand/Illustrator

– Dreamweaver

– Flash/HTML5 Animation

– HTML Coding


– Experience with integration on projects using JavaScript/ASP/PHP.

– Responsive Development

– Adobe After Effects

– Flash ActionScript

Candidates with the correct skill set should send their CV and portfolio (no bigger than 5MB) to contact@vegaskings.com

Vegas Kings at G2E

Vegas Kings takes on Vegas at G2E

Vegas Kings will be attending the Annual Global Gaming Expo (G2E) in Las Vegas this coming fall (Sept 30th – Oct 2nd 2014).

Ashley Adir, MD of Vegas Kings will be available for meetings during the conference. Should you wish to set up a meeting, please contact him on contact@vegaskings.com.

G2E is the world’s premier gaming-entertainment event where gaming executives, buyers, and industry professionals meet each year in Las Vegas to see and learn where the industry is going and to conduct serious business.