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EQL’s Stellar Presence at the NASPL Lottery Trade Show
In the vibrant, ever-evolving world of lottery and gaming, the NASPL Lottery Trade Show stands as a beacon of innovation and networking. For EQL, a pioneering force in the lottery industry, the 2023 event in Milwaukee was not just a platform to showcase their cutting-edge solutions but also a testament to their commitment to excellence and innovation. Our involvement in this project, as detailed below, underscores our expertise in bringing technical precision and creative vision to fruition.
Project Overview
EQL reached out to us in the run-up to the NASPL Lottery Trade Show, held in Milwaukee on October 31, 2023. EQL envisioned a striking presence at the event. Our role was to bring this vision to life through meticulous graphic design and strategic content creation.
Crafting Visual Excellence On a Large Scale
Our task was to design graphic elements for the EQL stand, ensuring that the visuals were not only compelling but also resonated with EQL’s brand identity. With a tight deadline of just three weeks, the project demanded swift action and efficient coordination.
The large format of the panels, most were over 7 feet tall and 3 feet wide, meant that we needed to source high-resolution artwork and where we could not, use AI upscaling software to make the smaller artwork we received big enough for the intended format.
Incorporating EQL’s evolving brand identity required a delicate balance between innovation and brand consistency. Their proud partnership with TeamUSA Olympic Brand needed to be highlighted as a feature of the stand.
Our Approach
Our methodology was structured yet adaptive, involving several key steps:
Initial Workshops: Engaging with EQL, we conducted workshops to understand the vision, brand guidelines, and specific requirements for the stand.
Content Mapping: We meticulously planned the layout of existing content while identifying areas where new content was needed.
Design Development: Our team embarked on the graphic design of the panels, ensuring that each element aligned with EQL’s brand and the overall theme of the stand.
Collaborative Review: Iterative reviews and discussions with EQL ensured that the final designs met their expectations and conveyed the intended message.
Outcome and Client Feedback
The project was successfully delivered on time and within budget, with EQL’s stand at the NASPL Lottery Trade Show drawing significant attention and acclaim. The client’s feedback, “It was an awesome event and the booth looked great,” is a testament to the efficacy and impact of our collaborative effort.
Our Ongoing Relationship with EQL
As the most recent endeavor in a series of collaborations, this project further cements our longstanding partnership with EQL, a company at the forefront of innovating lottery-based games. Our portfolio of projects with EQL spans across various domains, encompassing UI/UX and responsive design for their mobile applications, lottery games, and corporate website. Having worked alongside EQL for over two years, we eagerly anticipate contributing to their bright and promising future.
Conclusion
This project with EQL at the NASPL Lottery Trade Show is a shining example of how technical expertise, creative design, and strategic collaboration can converge to create a remarkable and memorable presence at a major industry event. Our ability to understand and translate EQL’s vision into reality, while navigating tight deadlines and specific technical requirements, highlights our commitment to excellence in every endeavor.
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