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PlaySugarHouse and BetRivers provides you with the ultimate online gaming experience. A Sportsbook & Casino site offering More Bets, More Games, More Rewards and More Fun

Digital Media

The best marketing doesn’t feel like marketing – Content is Fire and needs the correct fuel in order to burn fiercely!! Assisting with daily creative needs, Vegas Kings creates an entire range of digital assets that run across all of Sugar House and Bet Rivers verticals

Daily, weekly and monthly promotional campaigns are all run through the retainer. Keeping the creative fresh and appealing is always the challenge especially when such a high quantity needs to be turned over for such an in-demand brand.

King Cash

Vegas Kings had the pleasure of conceptualising, designing and rendered the now infamous King Cash that holds up the fort of SugarHouse casino.

Placing him in various attires, King Cash can be found throughout the SugarHouse creatives and marketing materials.


Scratchcards are a fun and enticing way that Sugarhouse retains their players.

Vegas Kings has a lot of fun when designing the scratchcards which mostly encompass a leading campaign in its support that is then developed and deployed in an interactive, fun and engaging way for the user.

Digtial billboards

Creating Print advertising and tying it together with online campaigns is a speciality of Vegas Kings.
We have over the past few years provided a multitude of print work including highway billboards and stadium parkways all that captivate the essence of the brand.


Taking America by storm, SugarHouse Casino and their relatively new RushBet.co sportsbook are now gaining huge traction in New Jersey, Pennsylvania and Iowa with many other states opening up to allow online spotsbetting.

Vegas Kings had the pleasure of designing the Rushbet.co logo and the full sportsbook itself.

Are you interested in having us work with you on your next project?

We'd love to chat and discuss your requirements!